The profession of Marketing is one of the fastest growing area in business in Samoa today. Companies in Samoa are now realizing the importance of using effective marketing campaigns to grow their businesses. We provide both theoretical as well as practical assessments through projects carried out with local businesses to give you hands on experience in working in this exciting industry. Some of the career opportunities include: advertising campaign coordinators, communications advisors, public relations officers, marketing management, marketing research and database management specialists.
Awards Offered
CERTIFICATE OF COMMERCE (MARKETING)
DIPLOMA IN MARKETING
BACHELOR OF COMMERCE (MARKETING)
Course Descriptions
HMK101 Principles of Marketing
This course provides an introduction and basic understanding of marketing and the marketing process, analysing the marketing opportunities strategies and developing the marketing strategy and the marketing mix. Students will also be introduced to the compilation and planning of a new product development process. It will also discuss the extensions of marketing through the discussions of the borderless marketplace and the marketing compliance principles that comes with it.
Pre-requisite(s): NIL
HMK102 Advertising and Sales Promotion
This course gives students practical skills in developing and managing advertising and sales promotions programs, media planning, and client-agency relations. Topics include: advertising and sales promotion, planning and strategy; selection of media, media delivery planning, understanding the consumption of media; developing messages for different media, including television, radio, print and websites; design and management aspects; the selection of trade and consumer promotions; monitoring and evaluating programs.
Pre-requisite(s): HMK101 Marketing
HMK201 Marketing Strategy
Marketing Strategy course focuses on analysis, development, implementation, and control of marketing strategies needed to attain and sustain an organization’s competitive advantage. Through this course the student will learn how to tackle the problems of monitoring change in the market environment, learn and apply concepts and techniques of strategy development and experience the opportunities and difficulties involved when working in a team. This course presents a proactive approach to strategic management in which, rather than simply detecting and reacting change, a business anticipates or even creates it. In this approach, the strategy development process is driven by dynamic analysis of the market and environment.
Pre-requisite(s): HMK101 Marketing
HMK203 Marketing Management
This course will expose you to fundamental marketing concepts and provide insights into how these concepts are applied by practitioners in the "real" world. It is designed to introduce the elements of marketing practice. The purpose of this course is to introduce you to the principles of marketing, and through case study analysis, will allow you to apply these concepts to address problems and opportunities facing marketers, both domestically and internationally.
Pre-requisite(s): HMK101 Marketing
HMK207 Consumer Behavior
The purpose of this course is to introduce you to the study of consumer behavior. It also aims to provide the student with theoretical frameworks to assist you in understanding how and why consumers act as they do. Buyer Behavior is essentially the application of psychology to how people make consumption decisions and interpret advertising. This includes a consideration of individual differences and environmental/situational influences on consumers. At the end of the course, you should have acquired an understanding of the factors that interact to influence the decision making of consumers.
Pre-requisite(s): HMK101 Marketing
HMK301 Direct Marketing
Direct marketing looks at the usage of all forms of - catalogs, direct mail, direct response print, direct response television & infomercials and, of course, Internet marketing, have reached an all-time high. There is good reason – unlike traditional advertising, direct marketing produces immediate, measurable, and traceable response. With over a century of history, and decades of proven results, direct marketing is clearly the most results-oriented form of marketing.
Pre-requisite(s): HMK203 Marketing Management
HMK 302 Market Research
This course looks at an applied approach to the design and implementation of marketing research in areas concerning Methodology, analysis, and interpretation of results. Different types of data collection techniques are examined in terms of a variety of research questions. This subject also extends the set of statistical tools available for the analysis of business situations. Further statistical techniques are examined within typical business applications.
Pre-requisite(s): HEC204 Regression Analysis
HMK304 Retailing
Retailing is an industry that is always under the microscope. Economists pick it apart with predictions when sales are down and hopeful forecasts when they are up. In Samoa majority of businesses are SMEs (small to medium size businesses). This course focuses on how to set up and effectively market these types of businesses using practical methods.
Pre-requisite(s): HMK203 Marketing Management
HMK306 International Marketing
International Marketing addresses global issues and describes concepts relevant to all international marketers, regardless of the extent of their international involvement. Emphasis is on the strategic implications of competition in different country markets. This course aims to prepare students to become an effective international marketing manager, overseeing international marketing activities in an increasingly competitive environment.
A strong theoretical foundation in international global marketing perspectives is provided through the use of ‘real world’ examples of SMEs and multinational companies operating in the Asia Pacific region.
Pre-requisite(s): HMK201 Marketing Strategy
HMK307 Services Marketing and Management
This course integrates operations, marketing, strategy, information technology, and organizational issues relevant to service firms and firms developing service as a source of competitive advantage. The course also looks at the implications of relationships, customer satisfaction, service recovery and other critical elements in services marketing. This is a ‘learner centred course’ where students are encouraged through in class activities to participate in the learning process and learn about service delivery through their own in class experiences.
Pre-requisite(s): HMK203 Marketing Management |
